New Research Reveals Parents Unaware of Hazards in the Home

Posted June 10, 2015 at 3:29 pm     Category: News ReleasePublic Health

Safe Kids Worldwide Study Shows Families Can Do More to Protect their Children

NEW HANOVER, BRUNSWICK, AND PENDER COUNTY, NC – Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes. “Report to the Nation: Protecting Children in Your Home,” a report made possible by funding from Nationwide, is based on a survey of 1,010 parents across America. It explores what parents are concerned about and what they do ̶ or don’t do ̶ to keep kids safe in the home.

When asked what parents are concerned about in the home, drowning barely made the list, with only 1 percent listing it as a concern. Yet, every week a child dies from drowning in a bathtub. One in eight parents surveyed say they left their young child alone in bathtub for five minutes or longer. Reasons given? Getting towels, checking on other children and cooking.
      TIP Give young children your full and undivided attention when they are in the bathtub or around water.

While parents say they are worried about fire safety, and 96 percent report they have a smoke alarm, 14 percent said they never check their smoke alarm battery. Working smoke alarms reduce the risk of dying in a home fire by half.
      TIP Check smoke alarm batteries every six months to make sure they are working.

For children under the age of 1, suffocation is the leading cause of injury-related death. In a separate study among children age one and under, Safe Kids learned that 73 percent of parents say they place items in the crib with their baby, including blankets, bumpers and stuffed animals, all of which can be suffocation hazards.
      TIP Keep cribs clear of objects, and make sure babies sleep alone, on their back, and in a crib every time they sleep.

Window falls are preventable, yet 70 percent of parents say they have never used window guards or stops that prevent these falls. Each year, 3,300 children are injured from falling out of a window.
      TIP Install window guards or window stops to keep children from falling out of windows.

Only 4 percent of parents expressed concern about poisoning, which is surprising, given that Poison Control Centers answer more than one million calls a year about children 5 and under who have gotten into medicine or other dangerous products. In a separate study, Safe Kids found that more grandparents identified electrical outlets as a top safety issue than medicine, but 36 times more children go to the emergency department for medicine poisoning than for injuries caused by an electrical outlet.
      TIP Keep all medicine up and away, even medicine you take every day. Be alert to medicine stored in other locations, like pills in purses, vitamins on counters, and medicine on nightstands.

To learn more tips to keep kids safe in the home, visit or


Release Contact:

Joshua Swift
Deputy Health Director
(910) 798-6592

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