“Cape Fear Counts” Census Campaign Underway

Posted February 25, 2020 at 11:02 am     Category: Communications & OutreachCounty CommissionersNews Release

NEW HANOVER COUNTY, NC – New Hanover County and the City of Wilmington, along with elected officials, nonprofit leaders, and community advocates, have collaborated on a “Cape Fear Counts” campaign to help ensure every person in our region is counted in the 2020 Census.

“In September of last year, we formed a Complete Count Committee made up of government staff and officials, local organizations, and community leaders who came together to help guide the local census process,” said Complete Count Committee Co-Chair and New Hanover County Commissioner Jonathan Barfield, Jr. “These dedicated individuals are trusted voices in our community, and they have led our five subcommittees to help plan outreach initiatives to reach all of our neighbors and ensure New Hanover County and our region are counted in 2020.”

The census subcommittees are focused on outreach to hard-to-reach communities, local businesses, the faith-based community, educational institutions, the housing sector, and general community.

“We have already started our promotions, and you will see even more in the coming weeks with videos, social media campaigns, outreach events, speaking engagements, flyers, and boots on the ground – spreading the word about Cape Fear Counts and the importance of the 2020 Census,” said Complete Count Committee Co-Chair and City of Wilmington Mayor Bill Saffo. “An accurate, complete count is so important for our region to ensure we receive the federal funding we need and deserve.”

The 2020 Census count will inform where and how billions of dollars in federal funding are spent, the political representation our state has, and data used to make decisions for the next decade. An accurate count in New Hanover County will help ensure our community receives support for public safety, education, family support services, healthcare, human services, environmental protections, economic development, emergency response, public transportation, and more.

In mid-March, residents will begin receiving mailed invitations with details on how to complete the 2020 Census online, by phone, or by mail. When completing the census, residents should include everyone living in their home on April 1, 2020. If a household does not respond, their home will be visited by a Census taker from May through July to help make sure everyone is counted. The deadline to self-respond to the census is July 31, 2020.

The 2020 Census will not ask for social security numbers, political affiliation, or proof of citizenship, and the information submitted is confidential and protected by federal law from use by any law enforcement agency. Also, the Census Bureau will not email or text people for the 2020 Census, so the public should beware of scams.

Information about the census, with local information and resources, is available at www.CapeFearCounts.com. The community is also encouraged to use and follow the hashtag #CapeFearCounts on social media.

Let’s all work together to make sure Cape Fear Counts!


Media Contact:
Jessica Loeper
(910) 798-7461

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Communications and Outreach: 230 Government Center Drive, Suite 195 • Wilmington, NC 28403 • Phone 910-798-7461 • Fax 910-798-7277
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